builds, connects, and services financial solutions that are defining the way individuals and lenders interact. With our professionally staffed financial center, anyone in the United States can be personally guided by unparalleled customer service aimed at simplifying the loan process.

We provide our customers a place to freely communicate and learn about your personalized borrowing options. Each of us has a unique financial situation and our aim is to help you through your unique financial journey to achieve your personal goals. By speaking with one of our Loan Representatives you can learn about the lending process and determine your best course for success. We will help you find ways to improve your finances so you can get the best loan available. Whatever financial status you are working toward, is driven to helping you get there.

 is an independent firm headquartered in Tallahassee, Florida. Rocket Daddy, Inc. the parent company was founded 15 years ago, and has served over ten million applicants in the US. With nearly 200 employees, we are always looking for talented individuals looking to positively change the financial industry.

Financial freedom starts here.™


The Mission of is to improve the lending process by making it more secure, transparent, and efficient.

We are devoted to matching our clients: the parents, teachers, students, entrepreneurs, nurses, and all others who are in need of our services, with the most reputable loan providers available. Through the mastering and utilization of multiple advanced integrated technologies, we aim to approve and fund our client's loan requests at the lowest interest rates. is continually improving our clients' experience with a well-trained and diverse staff that is dedicated to meeting our clients' needs.

We are committed to communicating and sharing accurate and useful financial information effectively when our clients need it most, so they can make knowledgeable financial decisions, while at the same time, protecting their privacy. We strive for the utmost level of professionalism, courtesy, and integrity in all interactions with our clients and partners. Above all, we are determined to progress positive change within our industry in service to our country and society.


's vision is to positively change the financial industry and serve our country, community, and each and every customer with professionalism, courtesy, and integrity.

About 15 years ago, our founder and CEO, Kurt Artecona, founded Rocket Daddy, Inc. a small marketing and design company that matched thousands of applicants with various lenders to obtain the financing they needed. He learned that the financial industry thought of, and treated, people like numbers - if you weren't in the top 1.5% in terms of income and credit, the industry considered you a "waste product". It was this way of doing business that motivated Kurt to find a way to improve what he saw as an injustice. At, we know that everyone looking for a loan has a story and needs help - help they are not receiving from the financial industry. We know people are looking to better their circumstances and can feel trapped in a game without knowing the rules!

Our vision is to help find a way to educate you so you can make better, more informed decisions and, hopefully, find financial success. We help you save time and money by providing accurate information. We are constantly evolving our technology to develop less expensive and more effective alternatives for you. By utilizing and mastering multiple advanced integrated technologies, we aim to approve (and fund!) your loan requests at the lowest interest rates possible.

also envisions a more secure, transparent, and efficient lending process. We are devoted to matching you, with the most reputable loan providers available.

We are continually improving the lending experience with a well-trained and diverse staff who are dedicated to finding solutions for you.

is wholly committed to communicating and sharing accurate and useful financial information effectively. When you need it most, we are there to help you make knowledgeable financial decisions, while at the same time, protecting your privacy. We will always strive to reach the highest level of professionalism, courtesy, and integrity in all interactions with you. We feel that when working with you being honest and having strong moral principles is the best reflection of who we are as a company.

Our mission statement is not just an "idea" to us – it is a very real goal – and one we intend to achieve!

Loan Option disclosure:

Our personal loan lenders may offer payment terms from twelve to a maximum of eighty-four months. Our lenders offer annual percentage rate (APR) from 4.79% to a maximum annual percentage rate (APR) of 35.99%. Our lenders DO NOT offer short term or payday loans.

We are not the direct lender. We have lenders in most states and match them to our clients needs and likelihood of approval and acceptance. When you use our service we will do our best to connect you with a lender that offers the lowest interest rate loan with the most favorable terms matched on your likelihood of being approved for that loan, based on your location, credit situation, income and other factors.

Here is an example of the cost of a loan for a person with an excellent credit profile:
If you take a $10,000 loan for a five year term at 8% interest rate with a 3% origination fee, you would receive $9,700 ($10,000 less the $300 origination fee) and would make sixty monthly payments of approximately $202.76 which equates to an APR of 8.69%. The total cost of the loan would be $12,165.60.

We are partnered with multiple national lenders and all credit situations are considered. Additional information offered below:


An APR shows you the cost of borrowing money on a yearly basis. It can help you quickly compare different loans or credit cards on an apples-to-apples basis. The APR on a personal loan can include both the interest rate and origination fee. The origination fee may also be deducted from your loan proceeds, and there is usually no fee if you do not receive a loan.
The Annual Percentage Rate (APR) is the rate at which your loan accrues interest, and is based upon the individual lender's program. All terms and conditions for any loan for which you qualify will be presented before you submit your application. APRs vary from 4.79% to 35.99% for unsecured personal loans.
For example, If the origination fee is deducted and you receive a $6,000 36-month loan at an interest rate of 6.99% with a 2% origination fee of $120.00, you could receive a loan amount of $5,880.00 and make 36 monthly payments of approximately $185.24 at an 8.36% APR. In the case of a $20,000 60-month loan at an interest rate of 7.62% with a 3% origination fee of $600.00, you could receive a loan amount of $19,400.00 and make 60 monthly payments of approximately $401.90 at an 8.91% APR. Your actual monthly payment usually varies based on the APR, loan amount and term selected.

Credit Implications

Our participating lenders may verify your social security number, driver's license number, national ID, or any other state or federal identification, and review your information against national databases to include, but not limited to, Equifax, Transunion, Experian, Teletrack, or DP Bureau to determine credit worthiness, credit standing and/or credit capacity. Some of our participating lenders will not perform credit checks with the three major credit reporting bureaus. When third parties check your credit score, it can lower your credit score. We will make every effort to only present programs that qualify and benefit your situation, and in hopes, help increase your chances of getting a loan with our lenders. Credit checks or consumer reports through alternative providers such as Teletrack or DP Bureau, typically will not affect your credit score. By submitting your registration through this website, you agree to allow participating lenders to verify your information and check your credit as described in their policies and terms.

Implications of Late Payments

Each lender has its own criteria and policy when it comes to late payments. This may include additional fees and interest, and may result in reports to the three major credit reporting bureaus causing your credit score to be lowered. Before you agree to a loan, be sure you have read and understand the implications of making late payments. Also, each state has rules and regulations in place that lenders must follow when assessing fees for late payments.

Implications of Non-Payment & Collection Practices

If you do not make the payments on your loan, you may be responsible for additional fees and interest and collection costs. This may lower your credit score. Lenders are required by federal and state laws to use fair practices in their collection actions for a loan that has not been repaid. Lenders should comply with the following practice:

  • Not contacting you by phone before 8 am or after 9 pm
  • Not harassing you or using abusive language towards you over the phone
  • Not using deception to try to collect money from you
  • Not threatening you with legal action if it is not permitted

We will only allow lenders who are reputable and maintain their reputations actively; however, if you find any behavior that is not professional, or you feel is predatory, we need and want to know immediately. We are your advocate and your experience with us is paramount to the success of our company. We appreciate your trust in us to help you with your loan needs.